About Roo

Roo is a personal finance app built on one simple belief: everyone deserves to feel confident about their money. We combine the time-tested envelope budgeting method with modern technology to give you total control over your finances.

Our Mission

We're on a mission to make budgeting approachable, even enjoyable. Too many people feel stressed or overwhelmed by their finances. Roo changes that by giving you a clear plan for every dollar you earn.

How It Works

Roo uses zero-based budgeting: every dollar gets a job before you spend it. When income arrives, you assign it to categories like Groceries, Rent, or Savings. Then you spend from those categories throughout the month, always knowing exactly where you stand.

Our Values

• Simplicity — budgeting shouldn't require a finance degree.
• Transparency — your data is yours; we'll never sell it.
• Empowerment — we build tools that help you make better decisions.